Adweek
7 months agoMarketing
Hero Media and AdTheorent Launch DSP to Target Diverse Audiences
Hero Media and AdTheorent have partnered to create Hero One, a demand-side platform (DSP) for multicultural marketing.
Hero One aims to help advertisers target diverse audiences across various media, including Hero Media's Black-owned media network and inventory from supply-side platforms (SSPs).
The platform takes a buy-side approach to multicultural marketing, which is unique in the industry and aims to make it easier for brands to engage with diverse audiences. [ more ]